Client: DRC Quebec
Industry: Fireplace Mantel Manufacturing
Challenge: Streamlining Sales and Production Processes
The Challenge
In 2009, DRC Quebec, a leading cast stone fireplace mantel manufacturer with a vast network of over 400 dealers across the US and Canada, faced a significant challenge. Their product offerings were diverse, with multiple product lines, each accompanied by an array of options—colors, add-ons, and design choices. The conventional sales process was arduous and time-consuming. When a client visited a retail store, a lengthy questionnaire followed, as sales representatives gathered information about the desired options and measurements. These details were captured on paper, then faxed or emailed to DRC Quebec’s headquarters in Quebec. Price calculations were performed manually during business hours, causing delays. If clients requested changes, the process restarted, extending the waiting period to receive price quotes.
This drawn-out process led to several issues, including lost sales opportunities, clients exploring alternatives while waiting, and growing frustration due to prolonged quote generation times. DRC Quebec recognized the need for a transformative solution.
The Delsoft Approach
Collaborating with DRC Quebec, Delsoft designed and implemented an Online Quotation System, a game-changing solution aimed at accelerating the sales cycle and enhancing the client experience. The key features of the system included:
Instant Quotation: Retailers now had access to an online platform where they could generate instant quotes for highly customizable products. Clients received real-time price estimates based on their choices.
Product Customization: Clients could tailor products with various options and view a preview of the final product. CAD drawings with dimensions and technical specifications were also provided.
Order History: The system maintained a comprehensive history of orders, allowing retailers to revisit and modify previous orders with ease.
Production Process Optimization
Upon revolutionizing the sales process, Delsoft extended its impact to DRC Quebec’s production operations. A Production Module was integrated into the platform, automating production phases. Each order was systematically broken down, with clear tasks assigned to each department. Progress was meticulously recorded in the application database, providing real-time visibility into the status of every order.
The Results
The outcomes of this transformative project were outstanding:
Sales Efficiency: The new online quotation system significantly reduced the time it took to provide price quotes. Clients could swiftly make decisions and proceed with orders.
Production Optimization: The automated production process enhanced productivity. Orders moved seamlessly through various phases, and worker efficiency improved. Management gained insights into production performance.
Client Satisfaction: The streamlined process and ability to preview products positively impacted client satisfaction. DRC Quebec’s retailers could present products more effectively, differentiating them from competitors.
Conclusion
DRC Quebec’s collaboration with Delsoft resulted in a remarkable transformation. By implementing an Online Quotation System and automating production processes, DRC Quebec achieved unprecedented efficiency, reduced sales cycle times, and elevated customer satisfaction. This case exemplifies the power of technology in revolutionizing traditional industries and streamlining complex operations.
Is your business facing operational challenges? Delsoft specializes in innovative solutions. Contact us today to explore how we can transform your processes for the better.